A couple of weeks ago I had a stall along with other local authors at the local Lincoln Farmers’ and Craft Market. Once a month the market has a special theme, and for July it was books. In a sunny spot at the far end of the market, alongside the huge second-hand book sale, a group of authors sat bundled up against the cold chatting to a steady stream of people about their books. I fortified myself with bramborak—a Czech potato pancake—and hot blackcurrant juice from a nearby stall selling Czech food. Then all I had to do was sit back and chat to people and sell books. By the end of the morning I’d run out of stock.
Most book marketing efforts don’t involve sitting outdoors in the middle of winter. I’ve had a couple of lovely talks at libraries recently. The first was at a meeting of a book group run by the local library and coincided with the group’s anniversary. I’m not sure which was the bigger attraction—me or the very large, generously iced anniversary cake. The second talk was at a meeting of the Christchurch Friends of the Library. I hardly needed notes at either meeting and spent most of the time responding to thoughtful questions on topics ranging from how I wrote the book to coping with dementia.